On Writing Well

Tom Lake,  a writer for Sports Illustrated and an alum of my alma mater, Gordon College says, “We’re seeing this hunger among readers for long stories that really dig into something to find answers rather than just sticking to the surface—and they’re reading them on their iPhones."  I for one love to read the alumni magazines of several institutions that I support including Wheaton College, Gordon, and Seattle Pacific University because they have well-written and interesting stories.  And the articles are somewhat long.  But I enjoy the intellectual stimulation.  Good photography and graphics and visually interesting layout are important, but alone they do not provide enough to hold my attention.  These magazines provide an opportunity for institutions of Christian Higher Education to tell their story, to celebrate their impact on students and the world at large, to promote their vision.